Top Ebook Writer

Writing and selling ebooks: create value to create a bestseller

June 11th, 2007 Subscribe To Our Feed

Ebooks are easy to write, and to publish. An ebook with a hungry market will make money for you much more quickly and reliably than a traditional print book. But you must provide value.

You need to create an ebook which provides value

I’m a member of a number of Private Label Rights (PLR) sites, and some of these sites offer ebooks. The quality ranges from so-so to abysmal.

I’m also a copywriter, who writes sales letters for people who want to sell their ebooks. I refuse many more copywriting gigs than I accept, because most of the ebooks provide little, if any, value. This isn’t an ethical judgment - it’s completely practical: if an ebook provides no value, it’s impossible to write a good sales letter for the ebook. You can’t write about non-existent benefits.

The over-heated market for ebooks leads to a proliferation of junk

Because ebooks can make so much money, it leads some publishers to think that they can call any collection of 10,000 words an ebook and be done with it.

Yes, they can, but not only won’t they make sales, but people who’ve been burned buying junk won’t be rushing to buy ebooks in the future.

How do you provide value? You provide information people can use. That’s all. It’s not complicated.

Ask yourself WHY people buy an ebook on a topic, and then provide the information they want. Research both print and ebooks currently on the market. If there are many other books on the topic, work out what information isn’t covered, and use that as the basis of your ebook. Don’t hire a writer to do a “rewrite” of what’s currently available.

Provide value. If you do that, you’ll sell thousands of copies of your ebook, and you’ll have a head start on selling ebooks in the future, because people who are satisfied with the information you provide will buy from you again.