Easy ebook sales from your Web site: establish a site before your ebook is published

November 14th, 2007    Subscribe To Our Feed

Here’s how the ebook writing/ selling process works:

1. You write your ebook in the word processor of your choice - MS Word or other;

2. You format your book with graphics as necessary;

3. You save your word processor file as a PDF; and

4. You sell your ebook.

Selling your ebook - promote before you publish

Many writers and producers get their ebook all complete, and then wonder how they’re going to promote it, so that the target audience will learn that it exists and buy it.

I suggest that you promote your ebook before it’s available. For example, when I wrote my Blogging For Dollars ebook, I created a site and blog for the ebook some months before it was available, to generate interest. If I had it to do over again, I’d create the blog at least six months before I published the ebook.

The more early attention you can get for your new ebook, the better, simply because of the way the Web works.

Your Web site and/ or blog will be your primary promotional tools, and it takes some months for a site and blog to become established - for the search engines to index the sites, and for the sites to come up when people type queries into the search engine query boxes.

So create your site/ blog well before you publish your ebook. When you do this, you will begin getting organic traffic to your site, and you’ll already have customers who are eager to purchase as soon as your ebook is ready.

Ready to write and sell your own ebooks? “Write and Sell an eBook: Every Writer’s Quick-Action Guide To Writing Ebooks” has all the information you need.


Selling ebooks: why you need to create more than one ebook

May 29th, 2007    Subscribe To Our Feed

I’m a copywriter, so over the years I’ve written lots of copy for ebooks, which helped the buyers to sell their info products.

Because I have long experience in info products, I always added some free advice, along with the copy.

This advice helps my clients to make more money, so I’ll share a special tip with you, as well.

Here’s the most important tip:

Think of your ebook as one product, in a range of products. When you have a range of products, not only can you help your ebook buyers, but you can also form a real relationship with them.

Of course, you don’t have to create the complete range (additional ebooks, audio tutorials, special reports) immediately, but consider adding at least one additional product before you start selling your ebook.


A marketing plan for your ebook - create a plan before you write

April 27th, 2007    Subscribe To Our Feed

Before you create your ebook, consider how you’ll market and sell it. If you’re writing an ebook for someone else, of course, that person will already have plans for marketing and sales, but if it’s YOUR ebook, you need to think about sales before you write it.

Have you found a hungry market?

Start by researching the market for your ebook. If people aren’t interested in your proposed topic, you won’t make sales - nor will you make sales if people aren’t buying the information in the form of an ebook.

Create a marketing plan

When you’re sure there’s a market for your ebook, write out a marketing plan. This plan can be brief - a single page. However, you must write it out. Without a plan, as the truism goes, you’re planning to fail. Your marketing plan gives you an outline of:

* Marketing venues (Web site, news releases, advertising etc)

* Costs and the likely return on your investment

* Who and when - who’s marketing this ebook? How much time will it take?

When you’ve created a marketing plan, you can write your ebook with confidence.


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