Ebooks and reports: how to price your information products

June 30th, 2007    Subscribe To Our Feed

If you’re just starting out in information marketing, you can get swamped with all the “free” information about information marketing online. This is a real problem.

Here’s why: much of the information you find online is self-serving, in that it’s designed to get you to do something… and often that something is just a click on an ad.

In addition, I’d estimate that somewhere between 70 and 90 per cent of all information marketing information that’s “free” online is plain wrong. A method or a tip may have worked once, but the people who are relaying the information to you have never used it, so they have no real understanding of it.

Nowhere is this more evident than information on how to price your ebooks and reports.

A pricing method that works - learn it, and you’ll know exactly how to price your ebooks and reports

When you’re selling ebooks and reports, the most valuable insights you gather come from your own experience. Therefore, it’s vital that you start selling information asap - people who are looking for dog training information are different from people who want to find an acne cure.

You can set your own price for your products. Here’s an excellent rule to follow: the more original information is to you, and the more the information can do for the purchaser, the more valuable it is.

You can sell a five-page report for $1500, and some sites do. Why? Because the information is original (they’ve done their own research) and that information can make 100 times $1500 for the purchaser.

Set your own price points, test them, and prosper.

Resource

“Write and Sell an eBook: Every Writer’s Quick-Action Guide To Writing Ebooks”