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Pricing the ebooks you write yourself: don’t set your price too low

July 20th, 2007    Subscribe To Our Feed

You’ve written an ebook, or you’re in the throes of writing one. And your biggest question is: “How much do I charge for the ebook?”

If you’re a new ebook writer, this question can tie you in knots if you let it. Relax. The prices you charge are up to you, and if they don’t work, you can always change them.

Ebook pricing tip - the $7 craze

There’s currently a craze for “$7″ ebooks. While this is fine for some ebooks, it may not be right for yours. If you have valuable information that’s proprietary to you, and which is available nowhere else, then it may be horribly WRONG.

How much is the information worth to your reader? If the information is valuable, then you may be doing both your potential readers and yourself a disservice by pricing your ebook too low. Low-priced ebooks are not valued or respected - so you’re likely to make fewer sales than you would if you were charging appropriately. People who need the information will ignore your ebook because the low price puts them off.

Include promotional costs in your pricing

To sell a sufficient number of your ebook, you’re going to have to promote with advertising, so you need to factor in an advertising budget. The days when you could sell ebooks without any promotional budget at all are long gone.

Even if you’re using “free” promotional tools like a blog, the time you spend blogging is not free - it has to be paid for by the ebooks you sell.

Decisions, decisions…

Set a price, and then see how many sales you make. You can always change the price, so don’t sweat it.

Ebooks and reports: how to price your information products

June 30th, 2007    Subscribe To Our Feed

If you’re just starting out in information marketing, you can get swamped with all the “free” information about information marketing online. This is a real problem.

Here’s why: much of the information you find online is self-serving, in that it’s designed to get you to do something… and often that something is just a click on an ad.

In addition, I’d estimate that somewhere between 70 and 90 per cent of all information marketing information that’s “free” online is plain wrong. A method or a tip may have worked once, but the people who are relaying the information to you have never used it, so they have no real understanding of it.

Nowhere is this more evident than information on how to price your ebooks and reports.

A pricing method that works - learn it, and you’ll know exactly how to price your ebooks and reports

When you’re selling ebooks and reports, the most valuable insights you gather come from your own experience. Therefore, it’s vital that you start selling information asap - people who are looking for dog training information are different from people who want to find an acne cure.

You can set your own price for your products. Here’s an excellent rule to follow: the more original information is to you, and the more the information can do for the purchaser, the more valuable it is.

You can sell a five-page report for $1500, and some sites do. Why? Because the information is original (they’ve done their own research) and that information can make 100 times $1500 for the purchaser.

Set your own price points, test them, and prosper.

Resource

“Write and Sell an eBook: Every Writer’s Quick-Action Guide To Writing Ebooks”

Copyright © 2007 Top Ebook Writer

Credits: Angela Booth's Writing Blog | Fab Freelance Writing Blog | Fab Web Writer Blog | Matteo Turchetto | Andreas Viklund