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Ebooks and reports: how to price your information products

June 30th, 2007    Subscribe To Our Feed

If you’re just starting out in information marketing, you can get swamped with all the “free” information about information marketing online. This is a real problem.

Here’s why: much of the information you find online is self-serving, in that it’s designed to get you to do something… and often that something is just a click on an ad.

In addition, I’d estimate that somewhere between 70 and 90 per cent of all information marketing information that’s “free” online is plain wrong. A method or a tip may have worked once, but the people who are relaying the information to you have never used it, so they have no real understanding of it.

Nowhere is this more evident than information on how to price your ebooks and reports.

A pricing method that works - learn it, and you’ll know exactly how to price your ebooks and reports

When you’re selling ebooks and reports, the most valuable insights you gather come from your own experience. Therefore, it’s vital that you start selling information asap - people who are looking for dog training information are different from people who want to find an acne cure.

You can set your own price for your products. Here’s an excellent rule to follow: the more original information is to you, and the more the information can do for the purchaser, the more valuable it is.

You can sell a five-page report for $1500, and some sites do. Why? Because the information is original (they’ve done their own research) and that information can make 100 times $1500 for the purchaser.

Set your own price points, test them, and prosper.

Resource

“Write and Sell an eBook: Every Writer’s Quick-Action Guide To Writing Ebooks”

Writing and selling ebooks: create value to create a bestseller

June 11th, 2007    Subscribe To Our Feed

Ebooks are easy to write, and to publish. An ebook with a hungry market will make money for you much more quickly and reliably than a traditional print book. But you must provide value.

You need to create an ebook which provides value

I’m a member of a number of Private Label Rights (PLR) sites, and some of these sites offer ebooks. The quality ranges from so-so to abysmal.

I’m also a copywriter, who writes sales letters for people who want to sell their ebooks. I refuse many more copywriting gigs than I accept, because most of the ebooks provide little, if any, value. This isn’t an ethical judgment - it’s completely practical: if an ebook provides no value, it’s impossible to write a good sales letter for the ebook. You can’t write about non-existent benefits.

The over-heated market for ebooks leads to a proliferation of junk

Because ebooks can make so much money, it leads some publishers to think that they can call any collection of 10,000 words an ebook and be done with it.

Yes, they can, but not only won’t they make sales, but people who’ve been burned buying junk won’t be rushing to buy ebooks in the future.

How do you provide value? You provide information people can use. That’s all. It’s not complicated.

Ask yourself WHY people buy an ebook on a topic, and then provide the information they want. Research both print and ebooks currently on the market. If there are many other books on the topic, work out what information isn’t covered, and use that as the basis of your ebook. Don’t hire a writer to do a “rewrite” of what’s currently available.

Provide value. If you do that,  you’ll sell thousands of copies of your ebook, and you’ll have a head start on selling ebooks in the future, because people who are satisfied with the information you provide will buy from you again.

A marketing plan for your ebook - create a plan before you write

April 27th, 2007    Subscribe To Our Feed

Before you create your ebook, consider how you’ll market and sell it. If you’re writing an ebook for someone else, of course, that person will already have plans for marketing and sales, but if it’s YOUR ebook, you need to think about sales before you write it.

Have you found a hungry market?

Start by researching the market for your ebook. If people aren’t interested in your proposed topic, you won’t make sales - nor will you make sales if people aren’t buying the information in the form of an ebook.

Create a marketing plan

When you’re sure there’s a market for your ebook, write out a marketing plan. This plan can be brief - a single page. However, you must write it out. Without a plan, as the truism goes, you’re planning to fail. Your marketing plan gives you an outline of:

* Marketing venues (Web site, news releases, advertising etc)

* Costs and the likely return on your investment

* Who and when - who’s marketing this ebook? How much time will it take?

When you’ve created a marketing plan, you can write your ebook with confidence.

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Angela Booth, Veteran Writer And Author

Copyright © 2007 Top Ebook Writer

Credits: Angela Booth's Writing Blog | Fab Freelance Writing Blog | Fab Web Writer Blog | Matteo Turchetto | Andreas Viklund