Marketing your way to ebook success
January 16th, 2008    Subscribe To Our FeedWriting your ebook is only part of the story.
You know that ebooks are highly popular online, and your audience consists of millions of people, BUT… you need to present your ebook to those people who want it.
This means that you need to market your ebook, and that marketing starts before your ebook is complete.
Get the news out about your ebook as you write it
When I wrote my Blogging for Dollars ebook, I developed the ebook’s blog as I was writing it. This meant that my audience was ready when the ebook was ready - blogging is an ideal way to get the news out about your ebook.
I started the ebook’s blog some three months before the ebook was ready, but If I’d had it to do over again, I would have started the blog a year before the ebook. Marketing takes time.
Blogging is hands down the easiest way ever to market your ebook, and you need to start the blog early, as I’ve suggested.
Here’s another hot tip: stick to your focus on on the blog - don’t waffle about other topics, or about your family.
I’ve watched the horror as writers unknowingly destroyed their blog’s audience, because they started blogging about material not related to their blog’s main focus.
It’s all too easy to do this; I’ve done it too.
How will you market your ebook? Create a marketing plan
Marketing is a lot of fun, however you need to be consistent with your marketing. Everything needs a marketing plan, especially your ebook, so create your marketing plan as you write your ebook, realizing that you will need to continue your marketing as long as you sell your ebook.
Several writers have turned ebooks into million-dollar businesses, and you can too - just remember your marketing.
Resources
* “Write and Sell an eBook: Every Writer’s Quick-Action Guide To Writing Ebooks”
* “You CAN Sell Your Writing Now: Marketing Skills For Writers”
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Mini-ebooks: create small ebooks and Generate Income
April 3rd, 2007    Subscribe To Our FeedCreating mini-ebooks - small ebooks to generate income from home - is a great way to break into writing and selling ebooks. There are many benefits to creating them, it is relatively easy to start, there is not much up front cost needed, and you don’t have to have any special skills or training. The following are some reasons why you should get started and some tips to help you along the way.
Like other digital information products, mini-ebooks are very profitable. You simply create the product once and each customer downloads a copy of it. You do not have to pay printers’ fees, shipping fees, or any other repetitive production costs.
Mini-ebooks, as with all information products, allow you to create passive income from home, around your schedule. If you have a day job or if you happen to be a stay-at-home parent, you can create these products at night or on the weekend.
Unlike a traditional job, you can earn money over and over again for the work you put into creating a mini-ebook. A doctor, for example, can only schedule so many patients in an hour. He can only bill the patients once for the time he spent with them. The doctor cannot charge his patients when he is on vacation or when he retires. His income, therefore, stops.
When you create a mini-ebook, you put the effort into it once, and can sell it over and over again. You will have to do promote your ebook, of course. You can also have people from around the world coming to your website at all times of day to buy your ebook. You can wake up in the morning to find that you made money while you were sleeping.
Unlike an e-book, a mini-ebook only needs to be around 10 or 15 pages. You can easily write that many pages within a few days. You can literally start writing an ebook on a Monday, have it written by Wednesday, and see a profit by Friday.
You do not need any prior writing experience. As long as you know how to type and have good grammar and language skills, you are all set. If you do not like writing, you can hire a ghostwriter to create the ebook for you.
You will need to have a computer with word processing software in order to type the ebook. You may want to consider converting your finished work into a PDF file to ensure that your customers will be able to read it.
Other tools you will need include a domain name with website hosting in order to promote and sell your mini-ebook.
To get started writing mini-ebooks, read “Write and Sell an eBook: Every Writer’s Quick-Action Guide To Writing Ebooks”.
Technorati Tags: ebooks, freelance writer, income, market, PDF, sell, write ebooks, writer, writing
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