You’ve written an ebook, or you’re in the throes of writing one. And your biggest question is: “How much do I charge for the ebook?”
If you’re a new ebook writer, this question can tie you in knots if you let it. Relax. The prices you charge are up to you, and if they don’t work, you can always change them.
Ebook pricing tip – the $7 craze
There’s currently a craze for “$7″ ebooks. While this is fine for some ebooks, it may not be right for yours. If you have valuable information that’s proprietary to you, and which is available nowhere else, then it may be horribly WRONG.
How much is the information worth to your reader? If the information is valuable, then you may be doing both your potential readers and yourself a disservice by pricing your ebook too low. Low-priced ebooks are not valued or respected – so you’re likely to make fewer sales than you would if you were charging appropriately. People who need the information will ignore your ebook because the low price puts them off.
Include promotional costs in your pricing
To sell a sufficient number of your ebook, you’re going to have to promote with advertising, so you need to factor in an advertising budget. The days when you could sell ebooks without any promotional budget at all are long gone.
Even if you’re using “free” promotional tools like a blog, the time you spend blogging is not free – it has to be paid for by the ebooks you sell.
Decisions, decisions… 
Set a price, and then see how many sales you make. You can always change the price, so don’t sweat it.
[tags]ebooks, pricing, set price, how much to charge, writer, writing ebooks, selling ebooks[/tags]
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