Marketing your way to ebook success

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Marketing your way to ebook success

Wednesday, January 16th, 2008 Subscribe To Our Feed

Writing your ebook is only part of the story.

You know that ebooks are highly popular online, and your audience consists of millions of people, BUT… you need to present your ebook to those people who want it.

This means that you need to market your ebook, and that marketing starts before your ebook is complete.

Get the news out about your ebook as you write it

When I wrote my Blogging for Dollars ebook, I developed the ebook’s blog as I was writing it. This meant that my audience was ready when the ebook was ready - blogging is an ideal way to get the news out about your ebook.

I started the ebook’s blog some three months before the ebook was ready, but If I’d had it to do over again, I would have started the blog a year before the ebook. Marketing takes time.

Blogging is hands down the easiest way ever to market your ebook, and you need to start the blog early, as I’ve suggested.

Here’s another hot tip: stick to your focus on on the blog - don’t waffle about other topics, or about your family.

I’ve watched the horror as writers unknowingly destroyed their blog’s audience, because they started blogging about material not related to their blog’s main focus.

It’s all too easy to do this; I’ve done it too.

How will you market your ebook? Create a marketing plan

Marketing is a lot of fun, however you need to be consistent with your marketing. Everything needs a marketing plan, especially your ebook, so create your marketing plan as you write your ebook, realizing that you will need to continue your marketing as long as you sell your ebook.

Several writers have turned ebooks into million-dollar businesses, and you can too - just remember your marketing.