Write And Sell An Ebook Online: Avoid These Two Traps For The Unwary
Monday, May 14th, 2007 Subscribe To Our Feed
Writing and selling your own ebooks is one of the easiest ways to make money online. However, there are a couple of pitfalls that you should be aware of before you start writing an ebook.
If you stumble into one of these traps, you won’t have the success you should have.
The traps are simple. Here they are, with tips on how to avoid them.
Trap One: Not Checking That There’s A Market For Your Ebook Before You Start Writing
The old saw: “You can lead a horse to water, but you can’t make him drink” applies here. Unless there are people who are hungry for the information you provide, no one (or very few people) will buy your ebook.
There are thousands of topics on which you could write. However, to write successful ebooks, focus on the topics which solve problems - and for which people will pay for solutions. For example, when I switched from a Windows computer to a Mac, I was desperate for a simple ebook which would help me to become familiar with the Mac interface. After much searching, I found ONE. Only one ebook, and yet thousands of Windows users are switching to Macs, so it’s a hungry market.
The easiest way to check that there’s a market for your ebook is to type “topic +ebook” into a search engine (without quotes.) If there are lots of ebooks, assess them. The fact that there are many ebooks need not put you off - it shows that people are willing to pay for information on this topic. Make your ebook a little better, and your ebook will sell.
Trap Two: Failing To Promote Your Ebook
You’re not done when you’ve written your ebook. In a sense, that’s when the fun begins - the fun of promoting your ebook.
Ideally, you’ll start promoting your ebook (by advertising, with a press release, or with any other marketing strategy you please) before your ebook is complete. If you choose to promote your ebook with a Web site, that site takes time before it’s indexed via the search engines, so create the site as soon as you start writing, and developing a mailing list so that interested buyers can sign up for notification when you publish the ebook.
Promotion is vital for your ebooks, so start promoting early, and keep promoting the ebook after it’s released.
When you combine a hungry market with consistent marketing efforts, your new ebook will be a roaring success.
Want to add a great income stream to your writing career? Consider writing ebooks, and you’ll never run out of eager buyers. Angela Booth’s “Write and Sell an eBook: Every Writer’s Quick-Action Guide To Writing Ebooks” shows you how to write ebooks quickly and professionally.
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