Ebooks - Plain or Fancy? » Top Ebook Writer

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Ebooks - Plain or Fancy?

Saturday, August 2nd, 2008 Subscribe To Our Feed

When you’re writing and selling ebooks, do you really need all the trimmings? You may think that fancy graphics and ebook templates are vital, but my own research suggests that they’re not. Information is what your buyers want.

I’ve been selling ebooks successfully online for years, and contrary to what some people will tell you, it’s NOT necessary to create or buy fancy graphics and templates for your ebooks. In fact a gaudy template may lead to refund requests because the template makes the ebook impossible to read in comfort.

A couple of my bestsellers are plain PDF files, with text only. The sales pages for these ebooks are equally plain. I created the ebooks when I saw a need, so I wrote them and got them online and selling quickly.

Ebook Templates - the Latest Gaudy Trend - Can Lead to Increased Refunds

There’s currently a trend online for ebook templates. These templates have images on the top and bottom of each page; sometimes they have background images for the page as well. Not only do the images make it hard to read the ebooks, because the graphics are distracting, these gaudy productions look horrible when printed.

It seems I’m not the only person who hates the new ebook templates trend.

One of my students recently published an ebook. I saw a draft of the material and though it was excellent - it provided great information.

However within a couple of weeks of publication I got a frantic email message from the student about her refund rate. I was shocked, because I thought the material was great. I asked her to send me a copy.

I saw what the problem was immediately. She’d used a gaudy template. Someone had told her that using an image laden template was “more professional.”

I advised her to publish the ebook as a plain PDF ebook - without any template at all.

Her results? Once she’d published the new version: not a single refund request.

When you sell an ebook, you’re selling information. Your buyers neither want nor need fancy graphics - all they want is the information you promise in your sales page.

So if you’re new to ebook publishing, you may want to reconsider using graphics-heavy templates. Never use graphics unless they’re an essential part of your offering.

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